Description

JJ was started in 1975 as an supplement issue of weekly Josei Jishin. It was Japan first womens magazine for college students. It follows a slightly conservative line when it comes to fashion. Readers are young Japan se women between 17 to 26, especially college students and office workers. A similar Magazine to JJ, which appeals to an older audience (24 to 28) is Classy. Published by Kobunsha